From idea to launch in 30 days

When FinanceFlow approached us with their idea for a B2B payment automation platform, they had a tight deadline: launch before their biggest competitor's annual conference in 30 days.

Here's the exact process we followed to take them from concept to live product in record time.

Week 1: Foundation & Core Features

We started with a 2-hour discovery call to understand their vision, target users, and must-have features. Within 24 hours, we had:

• Set up the tech stack (Next.js, Supabase, Stripe)
• Created the authentication system
• Built the dashboard shell
• Designed the core payment flow

By day 5, users could sign up, log in, and see their dashboard. Nothing fancy, but it worked.

Week 2: Payment Integration & Business Logic

This is where things got intense. We focused exclusively on the payment automation engine—the core value proposition of the product.

Key deliverables:

• Stripe Connect integration
• Automated invoice generation
• Payment scheduling system
• Email notifications
• Basic reporting

We deployed to production daily, allowing the founder to test with real data and provide feedback immediately.

Week 3: Polish & User Experience

With the core functionality working, we focused on making the product feel premium:

• Refined the UI with smooth animations
• Added loading states and error handling
• Implemented responsive design
• Created onboarding flows
• Added helpful tooltips and documentation

Week 4: Testing & Launch Prep

The final week focused on reliability and marketing:

• Conducted thorough testing across devices
• Fixed edge cases and bugs
• Set up analytics and monitoring
• Created landing page and marketing materials
• Prepared launch sequence

Launch Day Results

On day 30, FinanceFlow launched at the conference. The results exceeded expectations:

• 127 signups in the first week
• 23 paying customers by week 2
• $12,000 MRR within 30 days of launch
• Featured in TechCrunch

Key Lessons

What made this 30-day sprint successful:

1. Clear priorities: We focused ruthlessly on core features only
2. Daily deploys: Continuous feedback prevented wrong turns
3. Modern stack: Using proven tools accelerated development
4. Single decision maker: The founder could approve changes instantly

This approach won't work for every product, but for MVPs and early-stage products, it's incredibly effective.